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ブランド・マーケティング

コピー編集(7 つのスイープ)

Corey HainesMITSkill の言語: 英語
ライセンス確認済みスクリプトなし低リスク
デモ実行記録 · claude-sonnet-5-5 · 2026年10月
Using the copy-editing skill, edit this fictional landing page paragraph and explain the main changes: "Our innovative, cutting-edge platform leverages best-in-class AI to seamlessly streamline your workflow and unlock the power of your data. It is not just a tool, it is a game-changer. Whether you are a startup or an enterprise, we have got you covered. Get started today!" The product is a spreadsheet-cleaning tool for finance teams.
Skill: copy-editing

Edited paragraph

Finance teams spend hours every close fixing duplicate rows, inconsistent date formats, and broken formulas. [Product name] cleans those errors automatically, so your team can start analysis with data it can trust. [NEED: one proof point, e.g. "Teams cut cleanup time from X hours to Y"]

Upload a spreadsheet and see it cleaned in [NEED: time]. [NEED: trial or offer, e.g. "Free for 14 days, no card required"]

Main changes

  1. Opened with the reader's problem. The original opened with "innovative, cutting-edge platform." The edit opens with what finance teams deal with at close. This follows the "lead with the reader's problem" fix for weak openings.

  2. Replaced vague words with the facts they stood for. "Innovative," "cutting-edge," "best-in-class AI," "seamlessly streamline," and "unlock the power of your data" don't say what the product does. The edit says it cleans spreadsheets and names the errors it fixes. The skill treats "streamline" and "seamless" as placeholders, and the original had both in one sentence.

  3. Removed the contrast reveal. "It is not just a tool, it is a game-changer" is a stock "not X, it's Y" pattern. The edit states the benefit directly: your team starts analysis with data it can trust.

  4. Cut stock phrases. "Whether you are a startup or an enterprise, we have got you covered" is filler, and it also contradicts the finance-team focus. The edit speaks to one audience.

  5. Made the CTA concrete. "Get started today!" became a specific first step ("Upload a spreadsheet") with a place for a time-to-result and a risk reducer such as a trial or no-card line.

  6. Added proof slots instead of inventing numbers. The original made big claims with no evidence. I marked [NEED: ...] where a stat, customer result, or offer belongs, since I don't have those facts.

Please check

  • The error examples (duplicates, date formats, broken formulas) are my assumptions about what a finance spreadsheet cleaner fixes. Swap in what your tool actually handles.
  • Send me the product name, a real result, and the trial terms, and I'll finalize the copy.

Real run in an isolated folder with only this skill installed. Only the Skill and Read tools were enabled, so nothing was fetched from the web and no file was written. The example is fictional. The paragraph to edit is invented.

できること

ゼロから書くのではなく、すでにあるコピーを見直します。決まった順序で 7 つのスイープを行います。明快さ、声とトーン、「それで何?」(各主張が利益を示しているか)、「証拠を示す」(主張の裏づけ)、具体性、感情の強化、ノーリスク(反論への対応とリスクの軽減)です。さらに、評価基準つきの専門家パネル採点(任意)、語・文・段落単位の簡易チェック、AI くささのチェック、よくあるコピーの問題と直し方(機能の羅列、お役所言葉、弱い書き出し、埋もれた CTA、証拠不足、一般的な主張)、古くなった内容の更新手順があります。参考ファイルは、平易な英語への言い換え、チェックリスト、内容更新です。

動き方

  1. コピーを貼り付け、用途を伝えます。
  2. モデルが順にスイープをかけ、編集後のコピーと主な変更点の説明を返します。
  3. 実際の証拠が必要な主張を指摘します。

向いている場面

ランディングページ、メール、ブログ記事の推敲や、古い記事の更新。

補足とリスク

低リスク:スクリプトのない指示のみのパッケージで、ネットワーク接続やファイル書き込みはありません。編集するのは、渡したテキストだけです。書き直しによって主張の意味が変わることがあるため、編集後のコピーの主張、数字、保証がまだ正しいか確認してください。Skill は証拠をでっち上げず、実際の証拠を求めます。一部の相互参照は、このパッケージに含まれない姉妹 Skill を指しています。架空の文章で 1 回試用しました。