I didn't find a product-marketing context file, so this plan rests on your brief plus a few assumptions. They are:
- US-based firms, so tax season runs January to April.
- About 1 to 1.5 posts per week is realistic for two people.
- No keyword data or customer-call data yet.
Treat the scores below as hypotheses until you validate them.
1. Content pillars
| Pillar | Why it fits | Primary stage |
|---|---|---|
| A. Bookkeeping automation (hub) | Product-led. This is the category you want to own. | Awareness to consideration |
| B. Firm capacity and profitability | Audience-led. Small firms are capped by headcount and hours, and automation is the lever. | Awareness, and shareable |
| C. Tech stack and integrations | Search-led. Accountants search "[tool] automation", "[tool] alternatives" and "best software". | Consideration to decision |
| D. Client workflow (collection, close, onboarding) | Support- and sales-led. This is where the daily pain sits. | Implementation |
I'd skip an "advisory services" pillar for now. It's a good topic, but it dilutes a team of two.
Cluster map
A. Bookkeeping automation (HUB: complete guide)
โโโ Bank reconciliation automation โโ
โโโ Transaction categorisation โโ link to C (QBO / Xero)
โโโ Glossary of automation terms โโ
B. Capacity & profitability
โโโ Hourly-billing opinion piece
โโโ Product-data piece: where firm time actually goes
โโโ ROI / hours-saved calculator โ links to A hub + demo
C. Stack & integrations
โโโ QuickBooks Online automation
โโโ Xero automation
โโโ "[Competitor] alternatives"
โโโ Best bookkeeping automation software for accounting firms
D. Client workflow
โโโ Client document collection (stop chasing)
โโโ Month-end close checklist (template)
โโโ Busy-season roundup (15 firm owners)
Cross-cutting: Stats roundup, case study, behind-the-scenes post
Every spoke links up to its hub. Every C piece links to the matching A spoke. Every piece ends with one CTA, either the demo or the calculator.
2. How to prioritise
Score each idea 1โ10 on Customer Impact (40%), Content-Market Fit (30%), Search Potential (20%) and Resources (10%). Rank by the weighted total. Illustrative scores:
| Idea | Impact | Fit | Search | Resources | Total |
|---|---|---|---|---|---|
| Bank reconciliation automation | 8 | 9 | 7 | 8 | 8.1 |
| Client document collection | 9 | 8 | 6 | 8 | 8.0 |
| Complete guide (hub) | 7 | 9 | 8 | 4 | 7.5 |
| Competitor alternatives | 7 | 9 | 7 | 6 | 7.5 |
| Hourly-billing opinion | 7 | 7 | 4 | 7 | 6.4 |
| Stats roundup | 5 | 6 | 9 | 7 | 6.3 |
Two adjustments to the raw ranking:
- The hub ships first even though it scores lower. The spokes need something to link to.
- The stats roundup ships despite its score. Foundation Inc.'s B2B backlink study (a single-vendor study, so directional) found these pages earn about 4x the links relative to their share of pages. They're cheap, and the stats are easy for LLMs to cite.
To replace my guesses with evidence, spend an hour on the Impact score. Pull your last 10 sales calls and support tickets, and tally which pains recur. Then check volumes in Search Console and a keyword tool.
3. Q1 2027 calendar (Jan 4 โ Apr 2): 16 pieces
The split is 10 searchable (about 60%), 5 shareable (about 30%) and 1 experimental (about 10%). I over-weighted searchable because a 12-post blog needs a base.
Pre-work (December):
- Audit the 12 existing posts. Refresh or consolidate the best 2โ3 as early cluster spokes.
- Start the roundup outreach now, because experts take weeks to reply.
- Pull anonymised product data for the data piece.
Timing: your readers are buried from February to April. Front-load production in January and February. In March, spend the time on distribution and refreshes rather than new heavy pieces.
| Wk | Piece | Mix | Type | Stage |
|---|---|---|---|---|
| 1 | Bookkeeping automation: the complete guide | Search | Hub | Awareness |
| 2 | Bank reconciliation automation, step by step | Search | How-to | Awareness |
| 3 | Busy-season survival: 15 firm owners on what works | Share | Expert roundup | Awareness |
| 3 | Month-end close checklist for small firms | Search | Template | Implementation |
| 4 | QuickBooks Online automation for accountants | Search | Use-case | Consideration |
| 5 | Accounting firm statistics 2027 | Search and link-earning | Stats roundup | Awareness |
| 6 | "Hourly billing is why your firm can't scale" | Share | Thought leadership | Awareness |
| 7 | [Competitor] alternatives | Search | Comparison | Decision |
| 7 | Best bookkeeping automation software for accounting firms | Search | Comparison | Consideration |
| 8 | Client document collection: stop chasing clients | Search | Use-case | Implementation |
| 9 | Xero automation for accountants | Search | Use-case | Consideration |
| 10 | Where firm hours go: analysis of anonymised Ledgerly data | Share | Data | Awareness |
| 11 | Hours-saved / ROI calculator | Experiment | Interactive tool | Decision |
| 12 | Case study: a firm that took on more clients without hiring | Share | Case study | Decision |
| 13 | What we learned automating close for firms (behind the scenes) | Share | Meta | Awareness |
| 13 | Glossary: bookkeeping automation terms | Search | Glossary | Awareness |
The case study depends on a willing customer, so ask in December. If none is available, swap in a second data piece.
4. Execution rules for a two-person team
- Split by role, not by post. One person owns research, SEO and briefs. The other owns drafting, editing and distribution. Swap on the flagships.
- Per post: write 10 title options before drafting, and plan about 5 editing passes.
- Distribute twice. Write subheads and stats so they work as standalone social posts. Send every piece to the email list, since owned channels convert. Reuse flagships (hub, roundup, data piece) as LinkedIn posts and a newsletter issue.
- Measure monthly. Track organic clicks and rankings per cluster, demo requests from blog, backlinks to the stats page, and email signups. After week 6, re-rank the remaining pieces using what's ranking.
What I need from you to tighten this
- Notes from your last 10 sales calls or support tickets.
- Your top 3โ5 real competitors.
- Which of your 12 existing posts get traffic or conversions.
- Whether your customers are US-based, which affects the busy-season timing.
I can turn any row of the calendar into a full brief, with title options, target keyword, outline and internal links.
Real run in an isolated folder with only this skill installed. Only the Skill and Read tools were enabled, so nothing was fetched from the web and no file was written. The example is fictional. The model looked for a product-marketing context file, found none, and said so.
What it does
Treats content like a product. It separates searchable content (written to rank) from shareable content (written to be passed on), lists content types for each, and shows how to build pillars and topic clusters. It maps keyword research to four buyer stages (awareness, consideration, decision, implementation), names six sources of ideas (keyword data, call transcripts, surveys, forums, competitors, sales and support input), and scores ideas by customer impact (40%), content-market fit (30%), search potential (20%) and resource cost (10%). It then plans a calendar split of 60% proven, 30% experimental and 10% bold, sets execution discipline per format, and applies "create once, distribute twice". References cover content distribution and headless CMS options.
How it works
- It reads
.agents/product-marketing.mdif present, then asks about business, customers, current content and competitors. - It proposes pillars, clusters, a scored backlog and a quarterly calendar.
Good for
Small marketing teams that need a plan instead of posting at random.
Low risk: pure instructions with no scripts, no network access and no file writes; it only reads `.agents/product-marketing.md` if present. It does not check keyword volumes or competitors itself, so any search numbers must come from your own tools. The scoring weights and the 60/30/10 split are the author's rules of thumb. Some links point to tool guides that are not included in this package. Tried once on an invented company.