전환 카피라이팅 (Conversion Copywriting)

Ledgerly homepage hero

Headline (recommended)
Bookkeeping software that gives freelancers about 5 hours a month back

Alternative headlines

• B: Bookkeeping for freelancers who would rather be working
• C: Send invoices faster and keep your books in order

Subheadline
Ledgerly handles your invoicing and bookkeeping in one place. 2,300 freelancers use it, and they report saving about 5 hours a month on invoicing.

Primary CTA
Start my free trial

Microcopy under the button: [NEED: confirm "No credit card required" is true before using it]

Benefit bullets

• Spend about 5 hours less each month on invoicing, based on what our users report.
• Keep income and expenses in one set of books made for solo work. [NEED: confirm the features behind this line]
• Join 2,300 freelancers who already run their bookkeeping on Ledgerly.

Why I wrote it this way

• Search traffic. Visitors arrive looking for "bookkeeping software for freelancers," so headline A uses that phrase. It confirms they're in the right place and puts the main outcome in the same line. Headline B is warmer but less clear for cold search visitors, so I'd test it second.
• Proof. The 5-hour figure is in the headline and the subhead. The 2,300 count appears in the subhead and the last bullet. I kept "about" and "report" because it's self-reported data, which keeps the claim honest.
• One action. Every element points to the free trial, and the CTA names what the visitor gets. I used no secondary CTA in the hero.
• Gaps. You gave me proof for invoicing only. I didn't invent features like bank sync or tax tools. If Ledgerly has a real differentiator, such as a specific feature or setup time, it would make bullets 2 and 3 stronger.

Meta (optional)

• Title: Ledgerly | Bookkeeping Software for Freelancers
• Description: Invoicing and bookkeeping in one app. 2,300 freelancers report saving about 5 hours a month. Start your free trial.