Ledgerly homepage hero
Headline (recommended)
Bookkeeping software that gives freelancers about 5 hours a month back
Alternative headlines
- B: Bookkeeping for freelancers who would rather be working
- C: Send invoices faster and keep your books in order
Subheadline
Ledgerly handles your invoicing and bookkeeping in one place. 2,300 freelancers use it, and they report saving about 5 hours a month on invoicing.
Primary CTA
Start my free trial
Microcopy under the button: [NEED: confirm "No credit card required" is true before using it]
Benefit bullets
- Spend about 5 hours less each month on invoicing, based on what our users report.
- Keep income and expenses in one set of books made for solo work.
[NEED: confirm the features behind this line] - Join 2,300 freelancers who already run their bookkeeping on Ledgerly.
Why I wrote it this way
- Search traffic. Visitors arrive looking for "bookkeeping software for freelancers," so headline A uses that phrase. It confirms they're in the right place and puts the main outcome in the same line. Headline B is warmer but less clear for cold search visitors, so I'd test it second.
- Proof. The 5-hour figure is in the headline and the subhead. The 2,300 count appears in the subhead and the last bullet. I kept "about" and "report" because it's self-reported data, which keeps the claim honest.
- One action. Every element points to the free trial, and the CTA names what the visitor gets. I used no secondary CTA in the hero.
- Gaps. You gave me proof for invoicing only. I didn't invent features like bank sync or tax tools. If Ledgerly has a real differentiator, such as a specific feature or setup time, it would make bullets 2 and 3 stronger.
Meta (optional)
- Title: Ledgerly | Bookkeeping Software for Freelancers
- Description: Invoicing and bookkeeping in one app. 2,300 freelancers report saving about 5 hours a month. Start your free trial.
Real run in an isolated folder with only this skill installed. Only the Skill and Read tools were enabled, so nothing was fetched from the web and no file was written. The example is fictional. The product, Ledgerly, is invented.
What it does
Acts as a conversion copywriter. It gathers page purpose, audience, offer and traffic context, then writes copy by clear principles: clarity over cleverness, benefits over features, specificity over vagueness, customer language over company language, one idea per section. It carries a banned list of "AI tells" (contrast reveals like "it's not X, it's Y", negation lists, trailing pile-ons, self-answered questions, stock openers, em dashes in short copy), a swap test against competitors, and a self-check before delivery. It also covers page structure, CTA formulas, page-specific guidance and voice and tone. Three reference files hold copy frameworks, natural transitions and the full AI-tells list.
How it works
- It reads
.agents/product-marketing.mdif your project has one, then asks only for what is missing. - It writes the copy by section, with annotations, two or three alternatives for headlines and CTAs, and meta content.
- It flags missing proof as
[NEED: ...]instead of inventing it.
Good for
Homepage and landing page copy, headlines and CTAs, and copy that sounds human rather than machine-written.
Low risk: pure instructions with no scripts, no network access and no file writes; it only reads `.agents/product-marketing.md` if your project has it. It quotes some statistics without sources (for example conversion gains from clearer positioning), so do not reuse them as facts. Copy that mentions results, testimonials or guarantees must be true and substantiated; the skill itself warns against fabricated statistics and testimonials. A few links point to files of the original repository that are not in this package. Tried once on an invented product.