Reels script: Why home iced lattes taste watery (about 25 seconds)
1. Assumptions and open questions
- Platform and length: Instagram Reels, about 25 seconds.
- Format: Voice-over or talking head with step-by-step footage. You're alone, so you film yourself at the cart, phone propped up, and talk while you work.
- Takeaway: Regular ice melts and dilutes your drink. Coffee ice cubes don't, so the latte stays strong.
- Viewer: Someone who makes iced lattes at home and is let down by them.
- Tone: Friendly and quick, like a barista tip to a regular.
- Call to action: Save it for later. No product mention.
- Real claims only: Everything below is basic physics, so no made-up numbers. The script doesn't claim a specific time or strength. Only say "it stayed strong" if your own glass really did.
- Open question: Did you use plain brewed coffee or espresso for the cubes? I wrote "coffee" so it works either way. Swap in the right word if you like.
2. Hook options
| # | Angle | Visual | On-screen text | First spoken line |
|---|---|---|---|---|
| A | Mistake | Hand dropping regular ice into a glass of espresso and milk | "Your iced latte is watery because of this" | "Your iced latte isn't weak. Your ice is the problem." |
| B | Question | Close-up of a half-melted, pale latte | "Why does it taste like milk water?" | "Why does your homemade iced latte taste watery?" |
| C | Result | Tray of coffee cubes popped out in a row | "The ice that never waters it down" | "I make my ice cubes out of coffee." |
Recommended: A. It names a mistake the viewer is probably making and promises a fix. Both the text and the line match what the video delivers.
3. Beat sheet (about 25 seconds, about 60 spoken words)
| Time | Visual | On-screen text | Spoken line |
|---|---|---|---|
| 0–3s | Dropping regular ice into a glass with espresso and milk | "Your iced latte isn't weak. Your ice is." | "Your iced latte isn't weak. Your ice is the problem." |
| 3–8s | Close-up of regular ice melting, with the drink going pale | "Ice melts → water" | "Regular ice melts. That melt is plain water, and it dilutes your drink." |
| 8–12s | Tray of coffee ice cubes held up to the camera | "Freeze your coffee" | "So I freeze coffee into cubes the day before." |
| 12–18s | Pull the espresso shot, pour it over coffee cubes in a glass | "Coffee cubes + espresso" | "Cubes in the glass. Shot over the top. Then milk." |
| 18–22s | Pour milk, then a slow swirl of the finished glass | "Melts into coffee, not water" | "As they melt, you get more coffee, not water." |
| 22–25s | Hold the glass up to the camera and smile | "Save this for later ?" | "Save this, so you've got it next time." |
Word count: about 62 words. That's slightly fast for 25 seconds. If it feels rushed, cut "Then milk" and shorten the beat at 3–8s to "Regular ice melts into plain water."
4. Caption, tags and cover
Caption:
"Regular ice waters down your iced latte as it melts. Freeze leftover coffee into cubes the night before and use those instead. Save this for your next batch. ☕"
Tags: #icedlatte #baristatips #homebarista #coffeetips #coffeecart
Cover frame: The glass with coffee cubes against the milk swirl. Title text: "Stop watery iced lattes".
Pinned comment idea: "What's your go-to iced coffee at home? ?" It invites replies without pushing anything.
5. Shot list and filming tips
| # | Shot | Where | Say | Length |
|---|---|---|---|---|
| 1 | Regular ice into the glass, then espresso and milk | Cart counter | Hook line | 3s |
| 2 | Close-up of ice melting in a pale drink | Cart counter | "Regular ice melts…" | 5s |
| 3 | Hold up the tray of coffee cubes | Cart counter | "So I freeze coffee…" | 4s |
| 4 | Cubes into the glass, pull the shot over them | At the machine | "Cubes in the glass…" | 6s |
| 5 | Pour milk, swirl | Cart counter | "As they melt…" | 4s |
| 6 | Hold the glass up, smile | Cart counter | CTA | 3s |
Tips:
- Prepare the dilution shot first. Pour a regular-ice latte a few minutes before filming so you have a genuinely watery-looking close-up for shot 2.
- Light and sound: Use soft daylight and keep the phone vertical. Record the voice-over separately if the machine is loud.
- Safe area: Keep text away from the bottom and right edges, where Instagram's buttons and caption sit.
- Hook: Film it twice and use the cleaner take.
- Clear glass: Use one so the cubes and the swirl show up.
6. Pre-posting checklist
- [ ] Does the first second make sense with the sound off?
- [ ] Is every claim true? The video says regular ice melts into water and coffee cubes melt into coffee. It doesn't say how long the drink stays strong.
- [ ] Is the on-screen text readable on a phone and inside the safe area?
- [ ] Is the music from Instagram's licensed audio library, or music you have the rights to? Confirm the current rules in the app.
- [ ] Does the video end on one call to action (save)?
I can trim it to about 20 seconds or write a talking-head-only version, if you'd like either.
Fictional barista scenario. I counted the spoken lines: they add up to 59 words, close to the model's figure of about 60; its remark that this is slightly fast for 25 seconds is its own judgment. Nothing was filmed or posted.
できること
縦型ショート動画の台本を書きます。伝えるのは 1 つだけ、冒頭の数秒で引きつけ、すべての文は「話す」ために書きます。プラットフォーム、長さ、1 つの要点、出演者、撮れるものを聞いたうえで、3 つのフック（映像、画面テキスト、最初のセリフ）を出して 1 つを推奨し、時間付きの構成表、キャプションと関連するいくつかのタグ、カバー案、固定コメント案、撮影リストとコツ、投稿前の短いチェックリストを示します。音を消して見る人もいるため、要点は画面テキストにも出します。再生数は約束せず、アルゴリズムが何を好むかも断定しません。
出力
前提、3 つのフック案、構成表、キャプションとタグ、撮影リストとコツ、チェックリスト。
こんな場面に
縦型動画のために、分かりやすくて事実に基づく台本が必要なクリエイター、小規模事業者、チーム。
低リスク：指示のみのファイルで、スクリプトはなく、ネットワークにも接続せず、ファイルも書き込みません。作るのは台本で、編集・撮影・公開は行いません。プラットフォームが現在どう動画を推薦するかは分からないため、リーチは約束しません。架空のバリスタの依頼で一度試用し、セリフの語数を確認しましたが、撮影も投稿もしていません。偽の体験談や偽のビフォーアフターを避け、広告・提携の表示と、使用権のある音楽だけを使うことを促します。AIBars 制作（MIT）。