Brand & Marketing
Skills listed under Brand & Marketing.
Conversion Rate Optimization (CRO)
Analyse a marketing page or form and get ranked recommendations: value proposition, headline, CTA, trust signals, objections and friction, with test ideas and copy alternatives.
Editor's pickConversion Copywriting
Write and rewrite marketing copy for homepages, landing, pricing and feature pages: clear headlines, strong CTAs, page structure, and a strict list of AI tells to avoid.
Domain Name Brainstormer
Generates domain name ideas for your project across several extensions, and checks availability when your agent can look it up.
Marketing Attribution
Work out which marketing actually drives conversions: choose and read attribution models, reconcile conflicting numbers from ad platforms, analytics and CRM, and build first-party attribution.
Churn Prevention
Reduce subscription churn: design cancel flows and save offers, predict at-risk customers, and recover failed payments with a dunning plan, retries and email sequences.
Copy Editing (Seven Sweeps)
Edit and improve existing marketing copy in seven focused passes: clarity, voice, so what, proof, specificity, emotion and risk, plus word-level checks and a content refresh routine.
Programmatic SEO
Plan scalable, data-backed SEO pages while protecting against thin content and indexation risk.
Lead Research Assistant
Finds and ranks companies that fit your product, with the role to target and a tailored outreach approach for each.
Technical Product Pricing
Choose between seat-based, usage-based and hybrid pricing, set a freemium limit, handle enterprise price conversations and decide when to raise prices.
Product-Led Growth (go-to-market)
Decide whether self-serve, sales-led or a hybrid fits your product, then measure channel economics, activation and growth with simple rules.
Positioning Strategy (go-to-market)
Find a market position competitors cannot easily copy, and test the new wording with real buyers before you commit to a rebrand.
Brand (voice, identity and consistency)
Define and keep a brand consistent: voice and tone, visual identity, messaging, color and typography rules, asset naming and approval checklists, plus a starter brand guidelines template.
Customer Research
Synthesize interviews, surveys, support data, reviews, and public discussions into evidence-based customer insight.
Server-Side Conversion Tracking
Fix under-reported ad conversions: capture click ids, carry them to the order, send purchases server-to-server to Facebook, TikTok, Google and Bing, dedupe and verify.
Offer Design
Design or improve the thing you actually sell: value framing, bonus stacking, guarantee design and honest scarcity, with a value equation and a diagnostic loop.
Competitor Ad Intelligence
Study a competitor's public ads and landing pages to find their hooks, formats and weak spots, then turn the gaps into counter-play ideas.
Landing Page Conversion Audit
Audit a landing, sales or checkout page for conversion leaks and get a short fix list ranked by expected impact, with what you could not check stated up front.
Analytics Tracking
Plan, audit, and troubleshoot GA4, GTM, UTM, conversion, and product-event tracking.
Launch Strategy
Plan a product or feature launch: the ORB channel framework, a readiness gate, a five-phase rollout, Product Hunt tactics, post-launch actions and a checklist.
Cold Email Writing
Write B2B cold emails and short follow-up sequences that read like a thoughtful human: personal, brief, one low-friction ask, with subject lines and benchmark data.
A/B Testing and Experimentation
Plan A/B tests that give valid results: hypothesis, sample size and duration, metrics, variants and analysis, plus a growth experimentation program with ICE scoring and a playbook.
Ad Campaign Analyzer
Turn an ad performance export into clear decisions: what to pause, what to scale, what to test, and how to reallocate budget across channels.
Pricing Strategy
Develop evidence-aware pricing, packaging, willingness-to-pay research, and pricing-page review plans.
Content Strategy
Plan what content to create and why: pillars and topic clusters, keyword research by buyer stage, idea sources, a scoring method for priorities and a 60/30/10 calendar.